Apsis Group AB (“Apsis” or “the Company”), which is majority owned by Norvestor V L.P. has completed the acquisition of Innometrics AB (“Innometrics”).
Apsis is the largest email marketing and marketing automation firm in the Nordics with more than 5000 customers. The Company had a turnover of c. SEK 280 million in 2015. Innometrics has one of the most innovative offerings in the Nordics related to profiling cloud services. Innometrics has 22 employees with revenues of c. SEK 15 million in 2015 and a growth rate of more than 60% annually.